Vp08

Bobby Braun is a Science research critics. He has written about under investment in basic and applied research in paper titled, “Space Technology, a Critical Investment for Our Nation’s Future.” He believes US should continue to invest in NASA in order to remain the national leader in aerospace technology. These investments would spur ease of doing business, transactions, and compliance of law. Braun convinces his audience using diction, appeal to nostalgia, long term benefits.

First of all, Braun utilizes diction to emphasize how important NASA is. He cautions that NASA is endangered as a result of “chronic under investment…” The word chronic generally has a negative connotation. Since it is often associated with chronic diseases, he suggests that like disease the issue is recurring. It must be fixed. The use of this word instills this urge to fix the under investment. If it isn't fixed, this "chronic" problem may get worse.

Secondly, Braun appeals to nostalgia. People tend to remember best. At the very end of his article Braun reminds the audience of a timeless moment in history: JFK giving NASA the challenge to innovate in aerospace. This remembrance of an innovative moment gives the audience a sense of nostalgia. It creates an obligation for their beloved president. This obliges audience to support the funding of NASA. That will spur innovation in aerospace technology.

Lastly, Braun emphasizes the long term benefits of the NASA funding. He explains that many of the items that we use today stem from that. For example, “today’s cell phones…. And the protective gear that keep our military … safe" all come from NASA innovations. This makes audience want for more technological advancement. Braun uses this desire to pursue audience to to support the NASA funding.

In conclusion, Braun through his use of diction, appeal of nostalgia, and benefits to successfully persuades his audience.