In response to the increase in use of air-conditioners, Eric Klinenberg writes the article, "Viewpoint: Air-Conditioning Will Be the End of Us." In this, he persuades his audience to decrease their reliance of AC by first acknowledging the benefits of the AC to build his own credibility. Then he raises awareness of problems arising from rising expectations of AC comfort. Lastly, he emphasizes how the AC is only a temporary solution to comfort. Firstly, Klinenberg acknowledges the benefits of the AC. He states how it can "help truly vulnerable people.." such as the elderly. He even mentions how the AC helps workplaces become more productive. He does this to build a mutual agreement between himself and his audience. As a result, the audience is able to relate to Klinenberg, creating a sense of trust. And so, Klinenberg uses this ethos to support him in his fight to decrease reliance on the AC. Secondly, Klinenberg talks...
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